I attended the launch of www.newdirectionfoundation.org this evening, and the dinner afterwards. Liam Fox gave a very great talk about our duty to take the concepts of free market and capitalism to the street, and how NATO should be the core of the European defence initiative.
I am fascinated by how people how not yet grasped to what extent Economics is in the driving seat compared to the Politics.
However the real challenge for Shane Frith will be whether he changes the rules of engagement on the ideas front, or sticks within the same tired formats.
I do assymetrical warfare; I work with entrepreneurs. They create the new rules of industries, and start with nothing.
If we believe that there is a battle of ideas which is going on and on-going, then we must not allow our opponent to shape the dialogue by operating in the current theatre of debate. We must open new fronts, employ the tactics of successful entrepreneurs, and change the rules of the debate.
If the auditors of the European Commission have refused to sign off on the accounts for 15 years, then publicise this fact across Europe, and shame them. How dare the European Commission try to regulate the banking and financial services industry when their own house is not in order!
The under 30's operate in another sphere. They do not care who their MEP is. They have a new map of the world, and the kings and queens are those artists, entrepreneurs, writers/bloggers, sports stars who are excellent at what they do.
We must appeal to the pride of the average European that they can create the best in the world - art, business, media, sports - and leverage that pride and excellent in wanting to have a stake in the outcome.
Only then, can we reduce the size of government because more people understand that it is ultimately not in their interest to have a large state. People fundamentally don't do things unless it is in their own interests.
The feudalism which exists in Europe today however causes the average European to be childlike - the natural reaction in feudalism - to think that someone will take care of them - to not have an adult view of actions and outcomes.
Appeal to their pride, leverage the celebrities of business - entrepreneurs - to showcase accountability and greatness.
And above all go where the dialogue is - online and offline - in business circles where people are striving to stay afloat.